Also a best-selling author, Chip shares his unique prescription for success in, PEAK: How Great Companies Get Their Mojo from Maslow. Based on noted psychologist Abraham Maslow's iconic Hierarchy of Needs theory, PEAK illustrates how a business's three key stakeholders - Employees, Customers and Investors - are ultimately motivated by peak experiences that address their higher, unspoken needs, and he demonstrates how to create such experiences using real-world examples from his own company and other peak-performing organizations. Chip credits this theory for helping Joie de Vivre triple its annual revenues between 2001 and 2008. PEAK is now being taught in business schools and in hospitality management programs around the country. Chip's latest book is the New York Times bestseller, EMOTIONAL EQUATIONS: Simple Truths for Creating Happiness + Success. A leading practitioner of emotional intelligence in the workplace, Chip takes us from emotional intelligence to emotional fluency in this book that Zappos' CEO Tony Hsieh calls, "An invaluable operating manual for life."   
After 24 years as Chief Executive Officer of the company he founded, Chip is now the “Chief Emotions Officer.” A committed philanthropist, he served on the board of Glide Memorial Church for nearly a decade and currently serves on the Burning Man Project and Esalen Institute boards. He created the San Francisco Hotel Hero Awards and founded the city’s Annual Celebrity Pool Toss event, which has raised millions for inner-city youth programs that now thrive in the troubled neighborhood where he launched his first hotel. Chip received his BA and MBA from Stanford University, and was awarded with an Honorary Doctorate in Psychology from Saybrook Graduate School & Research Center, where he is the school’s 2012 Scholar-Practitioner in residence.

Chip is a highly sought after speaker – from TED to INC to GOOGLE. He has been honored with the highest accolade in the American hospitality industry, the coveted ISHC Pioneer award, and was one of four finalists for Hotels magazine’s “Corporate Hotelier of the World” award. The San Francisco Business Times named Chip the Most Innovative CEO – and JDV the “2nd Best Place to Work” – in the entire Bay Area.
In his new book, Emotional Equations: Simple Truths for Creating Happiness + Success (Free Press, January 2012) Chip guides readers further down the path from emotional intelligence to emotional fluency – using math as a way to better understand and manage our emotions. Chip’s earlier works include The Rebel Rules: Daring to be Yourself in Business, and Marketing That Matters: 10 Practices to Profit Your Business and Change the World. 
    No hotel executive in the world has overseen the development and creation of more boutique hotels than Chip Conley who in 1987, started his own hospitality company, Joie de Vivre (JDV), and, as CEO for two-dozen years, grew it into the second largest boutique hotel company in the United States. Inspired by the French expression for "joy of life," Chip created Joie de Vivre with the intention of developing what USA Today called "the most delightfully schizophrenic collection of hotels in America."

    At the age of 26 with no industry experience, Chip transformed a seedy 1950′s “no-tell motel” into the world-renowned Phoenix Hotel, a legendary rock ‘n roll destination catering to the likes of David Bowie, Linda Ronstadt and Nirvana. JDV expanded into a collection of over 35 award-winning hotels, restaurants and spas, with more than 3,000 employees – each property with its own unique theme that inspires guests to experience an “identity refreshment” during their stay. Chip and his company’s time-tested techniques and transformational leadership practices have been featured in every major news outlet including TIME, USA Today, Fortune and The Wall Street Journal.

    As the preeminent thought leader at the intersection of psychology and business, and a successful practitioner of emotional intelligence at work, Chip shared his unique prescription for success in his bestselling book, PEAK: How Great Companies Get Their Mojo from Maslow. Based on noted psychologist Abraham Maslow’s iconic Hierarchy of Needs theory, PEAK illustrates how business’s three key stakeholders – employees, customers and investors – are ultimately motivated by peak experiences that address their higher, unspoken needs. Building on an innovative design formula that inspires guests to experience an "identity refreshment" during their visit, today Joie de Vivre consists of over 40 unique and award-winning hotels, restaurants and spas across the state, over 3,000 employees, and annual revenues approaching $250 million. 

    In a feature article on the growing proliferation of boutique hotels in the U.S., TIME magazine suggested that "few boutique hotels are as genuine as those run by Joie de Vivre." Chip and his company's time-tested techniques and transformational leadership practices have been featured in Fast Company, Fortune, and the Wall Street Journal.  
    A popular speaker and innovative leader, Chip is regularly consulted by corporate, civic and academic institutions for his opinions, guidance and wisdom on building and maintaining a successful and transformative enterprise - involving areas such as organizational leadership, creative business development, corporate social responsibility, and creating unique culture. Chip has delivered keynote presentations and leadership seminars to hundreds of corporate audiences from Google to Merrill Lynch to Banana Republic. He was invited to collaborate with Whole Foods Market founder John Mackey to organize his annual Conscious Capitalism Conference and he spoke at TED2010, one of the world's most exclusive annual gatherings of thought leaders. Chip's previous books include The Rebel Rules: Daring to be Yourself in Business (with a foreword by Sir Richard Branson) and Marketing That Matters: 10 Practices to Profit Your Business and Change the World, co-authored with Eric Friedenwald-Fishman.